Opportunity
First Advantage, provide comprehensive background screening solutions that provide employers and housing providers straightforward, actionable reports so they can make confident choices, reduce risk, and stay compliant. They required a new and improve global website and CMS Platform and an advance search engine results.
Plan
Our creative team at Macquarium, began to build the sitemap, identified widgets, designed page templates, various components and elements using the new backend administrative interface.
Agency / Content Credit
Macquarium
Creative Team
Katie Turcotte – Creative Director
Heather Dickens – Associate Creative Director
Lorri Sands- UX Lead
Jonah Gellert – Lead Interface Designer
Devanshi Rao – Interface Designer
The Outcome
Within 36 hours of the new site launch, First Advantage was outranking their largest competitors on several important keywords. The results were outstanding.
- New site visitors increased by 23%
- Lead gen conversions increased by 47%
- Organic search initiated 70% of contact us forms
