Opportunity
A Smart Neighborhood is a community of homes, designed in partnership with Alabama Power, to give homeowners more control over their home and energy use by incorporating energy-efficient appliances, connected devices, innovative security systems and more home automation. The ask was to build new value and increase revenue by developing a brand and online ecommerce experience to sell their products and services.
Plan
At Macquarium, we designed and developed
a brand and built a responsive user experience using Shopify platform to sell a variety of products and home services online, Launched strategy & Campaign (eMail, Web, Outdoor, Display), Initiated new home platform and service experience)
Agency / Content Credit
Macquarium
Creative Team
Evan McAlister – Lead Interface Designer
Devanshi Rao – User Interface Designer
The Outcome
Macquarium created a world-class brand, identity and Ecommerce experience that has enabled Alabama Power to offer more value to their customers. Smart Neighbor’s catalog has steadily grown to provide a broader and deeper range of products including Smart Home, Art Filters, Appliances, Electronics, Furniture, Home & Living categories.
- Achieved 50,000 monthly visits within six months of launch.
- Smart Neighbor sells over a thousand energy efficient and smart products, nationwide.
