Opportunity
Create a world-class website for the
Mercedes-Benz Stadium that can flex to support a breadth of marketing and sales objectives, from recruitment and brand awareness to sponsorship and event sales.
Plan
At Macquarium, we began our process
by identifying the problem, get a deep understanding of users through qualitative stage of research by gathering insight from
the users and stakeholders, their problems
and goals for each of the stadium’s three main franchises: Mercedes-Benz Stadium, Atlanta Falcons and Atlanta United brands.Through the research, insight gained from potential users and stakeholders, we were able to identity the key principles by creating a hierarchical site map of the website, outlining a workflow to identity the common patterns a user would navigate to each to the end goal with the site.
Agency / Content Credit
Macquarium
Creative Team
Katie Turcotte – Creative Director
Devanshi Rao – Interface Designer
Alexandra Fonseca – Interface Designer
The Outcome
Mercedes-Benz Stadium launched a website that supported the growth of the stadium and the changing requirements of the various stakeholders. Our flexible design allows the internal team to quickly create, update and manage the digital fan-first experience to meet ongoing business needs.
